Consumer Psychology PDF, ePub eBook

Consumer Psychology.pdf

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Book Summary

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

File Name:Consumer Psychology
Posted By:Jansson-Boyd
Published on 2010-01-01 by McGraw-Hill Education (UK)
ISBN-10:033523979X
Status : AVAILABLE
Ratting: 4.6 of 5 | PDF File Ready to download

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